by Phil
Hossler, ATC |
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It is
critical to know the official position of the superintendent and board as to presentations
made by individual employees. Talk to your supervisor as to the procedure of being
placed on the board's very busy and often crowded agenda within your district since this
may take several months or longer. The following suggestions will enable the interscholastic trainer to demonstrate to those individuals in positions of administrative control the value, depth and responsibilities associated with the position. ATHLETIC TRAINING Briefly explain what an athletic trainer can do, the educational background and certification requirements, applicable state regulations, your role as an educator/counselor in the school setting, and the type of services provided. Since you must be qualified in order to have been hired, it may be more appropriate to place more emphasis on the educational value of the program to the school than on your educational background. YOUR AUDIENCE Remember that boards of education are in the business of education. Educate and inform them, don't attempt to overwhelm them. JUST THE FACTS Be prepared and anticipate questions. Meet with your superintendent prior to the meeting to review the material for areas which may generate questions. Make an impression of extreme professionalism by treating the audience as if they were the board of directors for a large corporation. This could take the form of a slide/video presentation about yourself, the school and its athletes. Color charts are an excellent means of presenting comparisons which allow the audience to visualize your points. HANDOUTS It is vital that you assemble a booklet of your presentation for each member on the board, your superintendent, assistant superintendents, union representatives, your athletic director and principal. This booklet should be bound in the same manner with a cover sheet. Color photocopying allows a very eye appealing booklet to be economically created. Include biographical material which succinctly outlines your years in the profession, degrees and certifications, related experiences, awards, publications, special accomplishments and your involvement with the school district. If you have a longstanding student trainer program, include their names and colleges or professions you have helped them become involved in. DO NOT'S Do not emphasize the fact that your school is lucky you have you when the majority of the nation's high schools do not have the services of a full-time certified athletic trainer. Do not hide behind testimonials. They have little persuasive value and no educational value. Boards of education have become "bottom line" type organizations and cannot get involved in public displays of emotion. Do not overdue charts and graphs. Do not allow any of your complaints about your job or salary to come out during your presentation. CONCLUSIONS While supervisors, superintendents, and board of education cannot be aware of the daily workings of every employee, they should know each program. Proper and professional promotion provides a valuable service by making people aware of useful goods and services. Very few interscholastic athletic trainers can afford to wait for someone else to champion their cause.
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The views of the editorial consultants are not necessarily shared by MBM. Accuracy and nature of content is solely the responsibility of the writer and not MBM. |
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